Anyone who’s anyone in the world of mobile technology has either experienced the Apple Review Process as a developer or as a consumer and both experiences are equally as frustrating. From a developers perspective you need to get your app just perfect, because if there is one single solitary bug when it hits the App Store you are looking at a 5-7 day turn around (minimum) to get a fix in place (assuming the fix can be developed immediately). Now while that is a normal amount of bureaucracy for a large business, a small business like ours, which drives a large number of application downloads for Apple is left out in the wind per say. Our customers require our applications to stay relevant all the time, which means that our development cycles are nearly the same length as the review processes and in some cases shorter.

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