Head & Shoulders approached us 10 weeks before the start of the 2010 NFL season. They needed a mobile companion for their web-based campaign with Troy Polamalu, H&S; Polamalooza Sweepstakes that could be interactive and incorporate elements drawing both from the NFL and Head & Shoulders products. The result was a fun and captivating gaming experience for users that followed the NFL Football season and that also provided useful tips for haircare. Seem like a wild combo? Our simple, yet creative execution helped accumulate loads of users and great feedback from Troy Polamalu himself.