Leblon, leading provider of the Brazilian rum, Cachaca, turned to Densebrain to concoct a full-scale guerrilla marketing campaign to build a wide network of resolute fans. Frustrated by the world's seeming misunderstanding of the glory of their product, Leblon sought to educate the public by engaging them to vote for Cachaca as the best Brazilian rum on the market. We designed an interactive petition board for campaigners to carry around with them on the streets and a multimedia package programmed for iPhone and tethered to Facebook to track supporters. So far, the campaign has collected close to 15,000 supporters.

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